Text-to-image (T2I) models have been shown to be vulnerable to misuse, particularly in generating not-safe-for-work (NSFW) content, raising serious ethical concerns. In this work, we present PromptGuard, a novel content moderation technique that draws inspiration from the system prompt mechanism in large language models (LLMs) for safety alignment. Unlike LLMs, T2I models lack a direct interface for enforcing behavioral guidelines. Our key idea is to optimize a safety soft prompt that functions as an implicit system prompt within the T2I model's textual embedding space. This universal soft prompt (P*) directly moderates NSFW inputs, enabling safe yet realistic image generation without altering the inference efficiency or requiring proxy models. Extensive experiments across three datasets demonstrate that PromptGuard effectively mitigates NSFW content generation while preserving high-quality benign outputs. PromptGuard achieves 7.8 times faster than prior content moderation methods, surpassing eight state-of-the-art defenses with an optimal unsafe ratio down to 5.84%.