The growing interest for adversarial examples, i.e. maliciously modified examples which fool a classifier, has resulted in many defenses intended to detect them, render them inoffensive or make the model more robust against them. In this paper, we pave the way towards a new approach to improve the robustness of a model against black-box transfer attacks. A removable additional neural network is included in the target model, and is designed to induce the \textit{luring effect}, which tricks the adversary into choosing false directions to fool the target model. Training the additional model is achieved thanks to a loss function acting on the logits sequence order. Our deception-based method only needs to have access to the predictions of the target model and does not require a labeled data set. We explain the luring effect thanks to the notion of robust and non-robust useful features and perform experiments on MNIST, SVHN and CIFAR10 to characterize and evaluate this phenomenon. Additionally, we discuss two simple prediction schemes, and verify experimentally that our approach can be used as a defense to efficiently thwart an adversary using state-of-the-art attacks and allowed to perform large perturbations.