Batch Normalization (BN)(Ioffe and Szegedy 2015) normalizes the features of an input image via statistics of a batch of images and hence BN will bring the noise to the gradient of the training loss. Previous works indicate that the noise is important for the optimization and generalization of deep neural networks, but too much noise will harm the performance of networks. In our paper, we offer a new point of view that self-attention mechanism can help to regulate the noise by enhancing instance-specific information to obtain a better regularization effect. Therefore, we propose an attention-based BN called Instance Enhancement Batch Normalization (IEBN) that recalibrates the information of each channel by a simple linear transformation. IEBN has a good capacity of regulating noise and stabilizing network training to improve generalization even in the presence of two kinds of noise attacks during training. Finally, IEBN outperforms BN with only a light parameter increment in image classification tasks for different network structures and benchmark datasets.