Generative AI, exemplified by models like transformers, has opened up new possibilities in various domains but also raised concerns about fairness, transparency and reliability, especially in fields like medicine and law. This paper emphasizes the urgency of ensuring fairness and quality in these domains through generative AI. It explores using cryptographic techniques, particularly Zero-Knowledge Proofs (ZKPs), to address concerns regarding performance fairness and accuracy while protecting model privacy. Applying ZKPs to Machine Learning models, known as ZKML (Zero-Knowledge Machine Learning), enables independent validation of AI-generated content without revealing sensitive model information, promoting transparency and trust. ZKML enhances AI fairness by providing cryptographic audit trails for model predictions and ensuring uniform performance across users. We introduce snarkGPT, a practical ZKML implementation for transformers, to empower users to verify output accuracy and quality while preserving model privacy. We present a series of empirical results studying snarkGPT's scalability and performance to assess the feasibility and challenges of adopting a ZKML-powered approach to capture quality and performance fairness problems in generative AI models.